Louisville's only hot mat pilates, rebounding, air yoga, strength training & barre studio.
Locally Created & Owned.
Founded in 2013 by Rashna Carmicle in the heart of Louisville, KY, B.YOU began as more than just a fitness studio—it was a vision brought to life by a creator driven to redefine what movement could feel like for women. Rooted in innovation and inspired by feminine strength, Rashna developed her own signature methods to empower women to move, transform, and evolve—physically and personally.
What started as a bold idea has grown into an ever-evolving community where creativity, resilience, and purpose come together to shape not only stronger bodies, but stronger, more vibrant lives.
Created by women, for women, our methods sculpt strong, feminine physiques.
Superior Classes & Instruction.
Experience the personalized attention of training with the energy and motivation of a group setting. Every class is intentionally designed to emphasize proper form and alignment—helping you build strength, maintain balance, and protect your body from injury. Our highly trained Inspire-ers (aka instructors) provide hands-on guidance, offering modifications and advancements for every movement so each participant can challenge themselves safely, no matter their level.
A purposeful blend of fitness methods, all in one place.
Never Get Bored with Your Workout.
At B.YOU, movement is never one-dimensional. We offer a dynamic mix of methods—including infrared mat pilates, barre, strength training, aerial, air reformer, and trampoline fitness—each with its own range of class styles such as cardio, sculpt, HIIT, yoga, and stretch. Every format is intentionally designed to challenge your body in new ways, keeping your workouts exciting, effective, and ever-evolving. Our dedicated research and development team continuously explores emerging trends and innovations in fitness to bring YOU the most cutting-edge, transformative experiences. With so many ways to move, you’ll never find yourself bored at B.YOU—only inspired to keep becoming stronger and more connected to your body.
30+ classes per week offered in-person, live-streamed + recorded
Not Just A Fitness Studio.
We are a strong, supportive community united by a shared journey of growth and empowerment. Whether you join us in person or virtually, you’re part of a tribe—a powerful support system committed to evolving in mind, body, and spirit together.